Symbiosia is a small business with big aspirations — its mission is to completely reinvent care homes in the UK. The goal is to create the same sense of excitement people have for theme parks, but for elderly homes.
Right now, to stabilise the business, the focus is on expanding the Mindfulness packages. Esther, the Founder and Director, believes this is the key to attracting the right clients more passively. These packages are designed for corporate teams, offering specialised therapy that helps professionals manage stress and improve wellbeing.
Her main objective is to target mature corporations and promote her Mindfulness services both in person and online. Although she already has a running website, she’s finding it difficult to reach the right audience and convert visits into clients.
She believes her website needs a redesign.
I led the design direction and collaborated closely with the founders, Esther and Henry, as well as the marketing team throughout both the research and design stages. The marketing team consisted of work experience students from the University of the Arts London, who supported content development and brand alignment.
During implementation, I worked with a programmer to ensure my design solutions were technically feasible and could be accurately implemented during development.
Symbiosia’s current website fails to generate consistent client bookings.
Most new clients come directly through Esther, the Founder, rather than the site itself. This means the website isn’t fulfilling its role as a passive sales tool — it’s not converting visitors into leads or communicating the brand’s value effectively.
User & Experience Problems